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Samsung has just announced an innovative action to promote the Galaxy AI on S25: a light show at Ibirapuera Park. To celebrate the new AI features, the company will illuminate the lake’s center in the famous park in São Paulo. This novelty is part of the strategy to launch the Galaxy S25, which will be officially presented this Thursday (22), at 15h.
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The park is currently managed by Urbia, a concessionaire responsible for preserving and providing entertainment in the space until 2055.
Samsung Brings Galaxy AI to Ibirapuera Park
In the iconic park of São Paulo, specifically on the lake’s center, the Korean brand will illuminate the area with the Galaxy AI emblem.
From this Thursday (22) to next Friday (23), from 19h to 22h, visitors can attend the light show that represents artificial intelligence on Samsung devices for free.
According to the manufacturer, the idea is to make Galaxy AI an essential part of users’ daily lives:
“The show celebrates the revolution of artificial intelligence in the new Galaxy AI, promising to be a true ally in people’s lives,” shared Lucia Bittar, Director of Marketing Mobile Experience at Samsung Brasil.
AI Takes Center Stage on Galaxy S25
According to previous rumors, the new top-of-the-line Samsung device will be the phone with the most emphasis on AI launched by the brand.
This Thursday (22), the manufacturer will officially reveal the S25, but insiders have already pointed to specifications ready for AI functions, such as the Snapdragon 8 Elite chip and 12 GB of RAM.
Among the expected AI innovations are the Now Bar, a bar similar to the iPhone’s Dynamic Island with app information; Now Brief, with tips based on the user’s routine; and new video editing features, such as Audio Eraser, which uses AI to identify video audio and expand editing possibilities.
Read more:
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