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The iPhone 16 was the best-selling smartphone in the world in the first quarter of 2025, according to a new report by Counterpoint. The latest information shows Apple’s dominance, with the top four spots in the top 10.

This is the first time in two years that the base model of the iPhone line has returned to the top of the list. The result was achieved thanks to good results in Japan, the Middle East, and Africa.

The iPhone 16 Pro Max and Pro occupied the second and third positions, respectively. The more expensive models from Apple faced challenges in China, due to government subsidies for devices below 6,000 yuan (approximately R$ 4,749 in direct conversion), as well as strong competition from Huawei.

Despite this, the Pro models represented almost half of the total iPhone sales — a phenomenon seen for the third consecutive quarter.

The Samsung Galaxy S25 Ultra and the Galaxy A16 5G had consistent results, according to Counterpoint.

The Galaxy A16 5G, Samsung’s best-seller, occupies the fifth position. Its sales grew 17% compared to the previous year, with North America as the largest market, accounting for a third of global results.

Sales in Latin America also boosted the mid-range entry, within an ascending 5G segment.

The Galaxy A06 also saw significant growth, climbing four positions compared to the previous year. Its growth reflects increased demand for low-cost devices, as well as the recovery of cheap component supply.

Latin American markets accounted for three-quarters of global shipments in this segment, which saw the largest growth in the first quarter. The region represents about 20% of global smartphone sales.

For the future, Counterpoint expects the participation of the top 10 models to remain stable, despite tariff tensions and economic uncertainties. It was also observed that manufacturers are focusing on more expensive smartphones.

The Counterpoint report also pointed out that the top 10 smartphones’ share of global sales remained stable. However, models priced below $100 (~R$ 569) increased their proportion within the top 10>

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