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2025-05-16
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The Chinese automaker BYD has already dominated Brazil, announced novelties to conquer Europe, and now it’s setting its sights on a country that, until now, hasn’t been very fond of electric vehicles and has preferred to support local industry: Japan BYD has started developing a subcompact car even smaller than the Seagull, which is sold in Brazil as the Dolphin Mini and in Europe as the Dolphin Surf. The model, dubbed the Kei Car, or “pocket car”, has been tailored to meet the Japanese consumer’s needs. What does that mean, exactly? Stay calm, and we’ll explain. A Kei Car is the preferred model for Japanese customers, mainly because it pays less taxes and is therefore more affordable for the end consumer. To launch a car in this category, however, certain requirements need to be met. Among the requirements BYD needs to produce an electric “pocket car” to conquer the Japanese market, the dimensions, motorization, and reduced price stand out. In terms of size and motorization, the legislation requires that a Kei Car have a maximum length of 3.40 meters and a motor power of up to 64 cv. If it’s a combustion engine, it cannot exceed 660 cm³. To ensure the new model is a sales success and wins over Japanese consumers, BYD will inaugurate a new platform and develop a subcompact that is small on the inside. In terms of specifications, the first rumors point to an electric car with a 20 kWh battery and an estimated range of 180 km per cycle, according to the WLTC measurements. The BYD Kei Car will be designed to run in extremely cold climates, and the idea is to charge 2.5 million yen, equivalent to R$ 95,000 in Brazil. Read also: Video: BYD Batteries, the truth behind the mythsWhat does BYD need to have a Kei Car?
